Northwest Art Alliance produces NW arts & crafts shows year-round: Best in the Northwest, Waterfront Arts-Seattle (next to the Ferris Wheel & Pier 62/63), First Thursdays in Occidental Park. The group was founded by artists in 1989 to produce a holiday art show. Through the years the organization, now a 501 (c)(3), has become the heart of an expanding network of artists, art supporters, art organizations and art collectors. Executive Director Pam Rembold asked me to join them as social media manager which later expanded to managing all their marketing. Firing up hootesuite everyday, I have been pounded the keys to launch their newest event, Waterfront Arts, promoting the weekend shows which now include music and performance. Social media is more than floating around on the internet though. Photography, writing, and branding all play a part.